Build the range around the market — not around a random bottle.
A successful private-label olive-oil project starts with a clear commercial role: the market, channel, target positioning, product category and pack format.
KORVEL helps turn those decisions into a focused product-and-pack brief for feasibility review, samples, quotation and the next production steps.
Five Decisions Before Design Begins
The purpose is not to maximise the number of available options. It is to create a brief that gives the buyer, producer and designer the same commercial direction.
Market
Country, regulatory context, competitive set and target customer.
Channel
Retail, importer-distributor, specialist trade, foodservice or gifting.
Range Role
Entry, core, premium or a clearly structured combination of roles.
Product
The olive-oil category and specification that support the chosen position.
Pack
Material, format, volume, closure and label architecture for the intended use.
Glass, Tin and Plastic Serve Different Commercial Jobs
The best format is the one that supports the chosen market, channel, usage occasion and role within the range.
Plastic / PET
Practical formats for channel, volume and operational requirements.
Glass
A strong route for shelf visibility, brand expression and premium cues.
Metal Tin
A distinctive format for different volumes, usage occasions and visual language.
From Initial Brief to Confirmed Programme
Each project moves forward only after the relevant product, packaging and commercial requirements have been reviewed and aligned.
Submit the Brief
Share the market, channel, product direction, preferred packaging and expected volume.
Feasibility Review
The requested combination is reviewed against available product, pack and project requirements.
Confirm the Specification
The oil category, volume, container, closure, label configuration and required documents are defined.
Samples and Artwork
Where required, the product sample, packaging direction and artwork are reviewed before final approval.
Production and Packing
The confirmed product is prepared, filled, labelled and packed according to the approved project brief.
Release and Dispatch
Finished goods and the agreed supporting documents are prepared for the next commercial step.
More Than a Bottle and a Label
A commercially usable private-label programme aligns the product, packaging, artwork and documentation from the beginning.
Product Definition
Category, origin or certification route, target specification and intended positioning.
Packaging Coordination
Container, closure, capsule, labels, coding, carton and presentation requirements.
Documentation Alignment
Product specifications and other applicable supporting documents are agreed for the project and market.
Tell Us What the Product Must Do in Your Market
Send the destination market, sales channel, preferred product direction, packaging format and forecast volume. We will use that information to review feasibility and define the appropriate next steps.